I cut this ad out of a newspaper today. I've mentioned this "bank" before in a previous post, explaining how crass the ad campaign is. Well, this one's no better. How psyched a child must be to learn that their conception was the result of a rip-off of a "got milk" ad campaign. Probably no more psyched than the National Milk Processor Board is that these guys adopted it.What’s interesting is the laundry list of qualifications the, um, applicant must fulfill: you need to be either attending college, or you must be a firefighter, EMT, or policeman. Granted, they are all noble pursuits, but somehow I don’t understand the necessity of linking potential creation of life with puerile marketing.
Not to mention, when you see the ad, what do you think of a glass containing? Bingo. Surely a business of this type could try at least a little more concinnity in its attempts.
